IIWII Elements
Veronica, the founder of IIWII Elements, relied on TikTok for sales but needed a professional website to scale her business, streamline operations, and expand her reach. I created a vibrant, colorful website that reflected the unique characteristics of her crystals, each with its own energy and beauty. The site served as a central hub, integrating live sales from TikTok and Instagram while utilizing Wix Invoicing to automate sales tracking. Optimized for SEO, the website increased her visibility on Google, driving more traffic and revenue. Since launching, Veronica has grown her business, reached new customers, and transformed IIWII Elements into a trusted destination for ethically sourced crystals.
ROLES
Website Designer (UX/UI)
Website Developer
SEO
E-commerce Expert
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Understanding the Challenge
Veronica, the founder of IIWII Elements, relied heavily on TikTok for sales but struggled to scale her business and manage operations efficiently. She needed a professional website to serve as a central hub for her brand, streamline sales tracking, and expand her reach beyond social media. Additionally, since her crystals come in a variety of colors, each with unique characteristics, she wanted a vibrant and colorful website that reflected the beauty and diversity of her products.
Empathy-Driven Insights
Through collaboration with Veronica, I identified key pain points, including manual sales tracking, limited discoverability, and the need for a cohesive online presence. By analyzing her audience and business model, I developed a strategy to create a website that addressed these challenges while celebrating the colorful and unique nature of her crystal collections.
Reflecting the Brand’s Energy and Vibrancy
The visual design captured the essence of IIWII Elements, blending earthy tones with a vibrant and colorful palette inspired by the crystals themselves. Each page was designed to highlight the unique colors and characteristics of the products, creating an engaging and visually dynamic experience. The design emphasized authenticity, connection, and the natural beauty of the crystals, making the website as unique as the products it showcased.
Designing for Simplicity and Functionality
I structured the website to prioritize ease of navigation, with sections for product collections, live sales, and educational content about crystals. Wireframes were created to ensure a seamless user experience, making it easy for customers to shop, learn, and engage with the brand. The layout also emphasized showcasing the vibrant colors and unique characteristics of each crystal.
Streamlining Operations
The website was built on Wix, integrating features like Wix Invoicing to automate sales tracking and simplify operations. Live sales from TikTok and Instagram were seamlessly incorporated, allowing customers to shop directly from the website. The platform was also optimized for SEO, improving discoverability on Google and driving more traffic to the site.
Results & Impact
The new website transformed IIWII Elements into a centralized hub for sales and engagement. Veronica no longer had to track sales manually, freeing up time to focus on growing her business. The vibrant and colorful design not only reflected the unique characteristics of her crystals but also captivated customers, increasing traffic and sales. The improved online presence helped her reach new customers and generate more revenue, allowing her to scale her business and solidify her brand as a trusted source for ethically sourced crystals.
Sales Growth
Since the launch of the new website, IIWII Elements has experienced a remarkable increase in sales. With more customers discovering the business through organic search and a streamlined shopping experience, monthly sales numbers have consistently risen. These quantifiable improvements are a testament to the power of a well-crafted digital platform in helping a small business not only survive—but thrive—in a competitive landscape.---
+3,406% Growth In Sales
I loved our communication, I love how Rob was able to untangle my creative thoughts for this website design, and used his magic to execute a beautiful website.
