K-FIT
K-FIT, a newly launched physical therapy business, needed a brand identity that embodied its mission to help people heal, strengthen, and thrive. Inspired by the founder’s love for the Blue Devils, the brand incorporated a bold blue color palette paired with neutral tones for a professional yet approachable look. The logo and tagline, “Training | Rehab | Wellness,” highlighted the comprehensive services offered, while slogans like “Move Better, Live Better” reinforced the brand’s empowering message. The cohesive branding established K-FIT as a trustworthy and memorable presence, setting the business up for success in the wellness space.
ROLES
Brand Strategist
Logo Design
Marketing Specialist
Print Designer
Understanding the Challenge
K-FIT, a physical therapy business, was just starting out and needed a logo and brand identity that reflected its mission of helping people heal, strengthen, and thrive. The founder, a passionate Blue Devils fan, wanted the brand to incorporate a bold blue color that resonated with her personal style and professional vision.
Aligning Values with Design
I worked closely with the founder to understand her goals and the values of K-FIT. The brand needed to convey trust, empowerment, and wellness while standing out in the competitive physical therapy space. The Blue Devils-inspired color palette became a central element, symbolizing strength and resilience.
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Brand Suite
To ensure a cohesive identity, I developed a full brand suite, including secondary logos, brand marks, and slogans like “Move Better, Live Better” and “Empowering Movement, Enhancing Life.” These elements were designed to inspire confidence and align with the brand’s mission of helping people achieve their best.
A Bold and Empowering Identity
The logo was designed to be clean, modern, and versatile, featuring strong typography and a dynamic layout. The tagline “Training | Rehab | Wellness” was integrated to highlight the comprehensive services offered. The bold blue color was paired with neutral tones like ash grey and black to create a professional yet approachable look.
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A Brand That Inspires Confidence
The new branding gave K-FIT a professional and polished identity that resonated with clients and set the business up for success. The bold blue accents not only reflected the founder’s personal passion but also created a memorable and trustworthy brand presence. With a strong visual identity, K-FIT is now positioned as a go-to destination for physical therapy and wellness.
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10/10! Everything was above and beyond of what I needed in a brand. Roberto was very responsive and communicated directly with me throughout this whole process. I would recommend his services to anyone looking to start a brand or refresh their brand.
