Kost Acupuncture & Herbal Healing
As a new holistic wellness practice, Kost Acupuncture & Herbal Healing needed a strong online presence and cohesive brand identity to connect with a diverse audience. I led the UX design process, from research and wireframing to visual design and usability testing, to create a user-friendly, mobile-first website that reflected their calming ethos. Beyond the website, I developed print materials and social media content to amplify their reach. The result was a cohesive brand experience that increased client engagement, appointment bookings, and trust in their mission of holistic healing.
ROLES
Brand Strategist
Website Designer (UX/UI)
Website Developer
Marketing Specialist
SEO
Understanding the Challenge
Kost Acupuncture & Herbal Healing was a new practice seeking to establish a strong online presence and cohesive brand identity. The challenge was to create a user-friendly website and marketing materials that reflected their holistic mission while engaging a diverse audience, including military vets, and spiritual seekers.
Empathy-Driven Insights
I conducted research to understand the needs of potential clients, focusing on accessibility, inclusivity, and ease of navigation. This included analyzing competitors, gathering user feedback, and identifying pain points in existing wellness websites. Insights revealed the importance of clear service descriptions, appointment booking ease, and a calming aesthetic.
Prototyping & Usability Testing
Interactive prototypes were created to test user flows, particularly the appointment booking process. Feedback from usability testing led to refinements, such as simplifying navigation and enhancing call-to-action buttons for better engagement.
Structuring the Experience
I developed a clear site map and wireframes to ensure intuitive navigation. The goal was to guide users seamlessly from learning about services to booking appointments. Wireframes prioritized accessibility, with a focus on mobile-first design to cater to on-the-go users.
Crafting a Calming Aesthetic
The visual design reflected the practice’s holistic ethos, using a serene color palette, clean typography, and imagery that evoked wellness and balance. I ensured consistency across the website, print materials, and social media to create a unified brand experience.
Marketing & Content Strategy
Beyond the website, I designed print materials and social media content to amplify the brand’s reach. This included wellness tips, service highlights, and client testimonials, fostering trust and community engagement.
Bringing the Vision to Life
I ensured the website was responsive, fast-loading, and SEO-optimized. The final product was a welcoming digital space that aligned with the brand’s mission and provided a seamless user experience.
Measuring Success
The project resulted in a cohesive brand identity and a user-friendly website that increased appointment bookings and client engagement. The inclusive design resonated with the target audience, establishing Kost Acupuncture as a trusted name in holistic wellness.
Working with Roberto was an absolute game-changer for our practice. From the very beginning, he took the time to truly understand our mission and values, translating them into a stunning website and brand identity that perfectly reflects who we are. His attention to detail and creativity were remarkable. Beyond the website, his marketing expertise helped us connect with our community in meaningful ways. Thanks to his work, we’ve seen a significant increase in client engagement and appointment bookings. I couldn’t recommend Roberto more highly!
