Magnolia
Wellness Center
Magnolia Wellness, a local business, transitioned from a limited booking page to a fully customized website designed to showcase their services and highlight their exceptional team. By addressing their pain points through in-person collaboration, I delivered a user-friendly, SEO-optimized website that improved their Google rankings and client engagement. Beyond the website, I supported their growth with cohesive print materials, engaging social media content, and a local TV advertisement, creating a unified brand presence across all channels. These efforts not only elevated their visibility but also earned them the “Best Massage” award in 2024, solidifying their reputation as a leader in holistic care in their city.
ROLES
Website Designer (UX/UI)
Website Developer
Marketing Specialist
Social Media Content
Print Design
TV Advertisement Design
SEO
Understanding the Challenge
Magnolia Wellness, a local business, relied solely on a limited booking page that lacked customization and SEO capabilities, leaving them invisible on Google search results. They needed a comprehensive website to showcase their services and highlight their exceptional team. Additionally, they sought support in creating a cohesive brand presence across digital, print, and local advertising channels.
Understanding Local Needs
I collaborated closely with the Magnolia Wellness team, conducting in-person meetings to identify their pain points and goals. Through these discussions, I uncovered the need for a user-friendly website, improved local SEO, and a cohesive marketing strategy to elevate their visibility and attract new clients.
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Boosting Visibility
The website was built with SEO best practices, including optimized content, local keywords, and metadata, to improve their Google rankings. The result was a responsive, fast-loading website that not only showcased their services but also made them discoverable to potential clients searching for wellness services in their area. Ranking to the first page on Google.
Designing for Accessibility
I developed a clear site structure and wireframes to ensure intuitive navigation. The website was designed to prioritize their services, highlight their talented team, and make it easy for users to book appointments. The layout was optimized for both desktop and mobile users, ensuring accessibility for all.
Creating a Welcoming Aesthetic
The visual design reflected Magnolia Wellness’s warm and professional ethos, using calming colors, clean typography, and high-quality imagery. The design emphasized their team’s expertise and the welcoming environment of their practice, creating a cohesive and inviting online presence.
Engaging the Community
Beyond the website, I worked with the team to create engaging social media content. Acting as their camera operator and creative partner, I helped them record videos and brainstorm ideas that resonated with their audience. This content not only increased their social media engagement but also strengthened their connection with the local community.
Extending the Brand Offline - Print Design
To complement their new digital presence, I designed brochures, rack cards, and postcards that aligned with their refreshed brand identity. These materials were distributed locally, ensuring a consistent and professional look across all touchpoints.
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TV Advertising
I collaborated with Magnolia Wellness to produce a TV advertisement for local stations, showcasing their services and team. This campaign brought their brand to a broader audience, further solidifying their reputation in the community.
Measuring Success
The new website and marketing efforts transformed Magnolia Wellness’s visibility and client engagement. They began ranking on Google, attracting more local clients, and building a stronger online presence. The cohesive branding across digital, print, and TV channels elevated their reputation, culminating in them being awarded the “Best in Massage” in 2024. This recognition highlighted the success of their new look and marketing strategy, positioning them as a leader in their field.
Robb is always quick to deliver amazing results. He knows all the right questions to ask to create exactly what you're needing for your business. He has done my website, some social media content, and advertising design so far. If you're looking for a branding expert Robb is your guy!
