Why isn't a Canva Logo Ideal for My Business?
You've done your research, and you're ready to hire a logo designer to create the perfect image for your business. You decide that you can't afford to hire someone who charges a lot of money and so opt for a cheaper alternative: Canva's free logo design tool. But there are some big problems with doing this.
Using Canva logo maker to create your company's logo is a bad idea for many reasons, including the fact that you won't be able to trademark it.
A trademark is a legal right that allows you to prohibit others from using it in a way that is likely to confuse consumers or cause them to believe that your product or service comes from you. Canva's Trademarks. In order for a trademark to be issued, the mark must:
Be distinctive (distinguishable from competitors' goods)
Have been used in connection with the goods or services at least as early as when filing for protection
Not be descriptive of the goods or services
Your company's logo is an important part of your brand identity. It should be unique, memorable, and instantly recognizable.
Your company's logo is an important part of your brand identity. It should be unique, memorable, and instantly recognizable. The problem with using a Canva Logo is that it can be copied by anyone who has access to the internet, which means that your logo may not always look like what you created for it. Your logo is also a key element in establishing trust with potential customers; if they see a poorly-made version of your company's logo (or worse yet, one that doesn't even look anything like yours), they'll wonder if other aspects of your business are equally sloppy or unprofessional.
Professional logo designers also know exactly how to make your logo work across several different formats and mediums, from print materials to websites to signage and more.
A professional logo designer will also know exactly how to make your logo work across several different formats and mediums, from print materials to websites to signage and more. This is because logos need to be designed in different sizes, not just one large format that looks great on the web or printed on a billboard (although those are important too).
The other benefit of working with a professional designer is that they can help you create multiple versions of your logo for use on social media profiles and websites. This way, each time someone sees your image online it will appear consistent everywhere they look at it!
If you don't have someone on your staff who can do that for you, or if your DIY skills aren't up to snuff, that's one more reason why a professional designer makes more sense.
A well thought out and thoroughly developed logo is an essential part of any business's identity. If you go with a free logo maker like Canva (or even just type "free logo maker" into Google), there's no guarantee that what comes out will be the best possible representation of your business and its value proposition—and it could even violate copyright protections. If someone else has already registered their copyright for something similar in design, use, or concept as yours and it was created before yours, then you'd be infringing on their rights by using theirs first without permission from them—and/or giving them credit where it’s due!
There's always a risk that someone else will use your logo or something very similar, but you're at an even bigger disadvantage if you create a logo yourself because it's not protected by copyright laws.
While copyright protection is not the same as trademark protection, it does put you at a disadvantage because your logo only has copyright protection. If someone else creates a logo that looks identical to yours and uses it as their own, they're infringing on your work and violating your rights as an artist. But even if they do this, they probably wouldn't be able to get away with it if you have trademarked your business name or branded yourself in other ways (like having an established presence on social media).
Trademarking is more difficult than obtaining copyright protection because there are stricter criteria for registering trademarks than for obtaining copyrights. It's not just about how creative something is—there are certain legal requirements related to how unique the design must be from other existing designs out there before being eligible for registration.
We hope we've helped you to make an informed decision about whether or not Canva's logo maker is right for your business. There are plenty of other options out there, and we think they're all better than this one!
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