Sweet Berries by Sam
Sam’s sweets business underwent a complete transformation with a vibrant and cohesive brand identity. From a bold logo featuring glossy red lips and a juicy strawberry to eye-catching print materials and stylish apparel, the new design suite perfectly captured the indulgent and playful essence of her dipped strawberries, Spanish desserts, and more. This professional branding not only resonated with her customers but also elevated her business, making it more recognizable and appealing. With a clear visual identity and strategy, Sam’s sweets are now as irresistible as they look!
ROLES
Brand Strategist
Logo Design
Marketing Specialist
Print Designer
Understanding the Challenge
Sam was selling her delicious sweets, including dipped strawberries and Spanish desserts, without a clear brand identity or design strategy. Without a cohesive look or plan, her business lacked the visual appeal and recognition needed to connect with her customers and grow. She needed a complete brand suite that would reflect the quality and creativity of her products while resonating with her target audience.
Understanding the Brand and Audience
I worked closely with Sam to understand her vision, products, and customers. Through this collaboration, I identified the need for a vibrant, playful, and elegant brand identity that would capture the indulgent and joyful experience of her sweets. The goal was to create a design suite that would elevate her business and make it instantly recognizable.
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Print Design
To complement the logo, I created a range of print materials, including business cards, promotional flyers, and product labels. Each design incorporated the vibrant color palette and playful elements of the logo, ensuring consistency across all touchpoints. The business cards featured the lips-and-strawberry graphic prominently, along with contact details and a QR code for easy access to her online presence. Flyers and labels were designed to highlight her products, with bold typography and high-quality visuals that made her sweets irresistible.
A Sweet and Memorable Identity
The logo was designed to be the centerpiece of Sam’s brand. It features bold, glossy red lips biting into a juicy strawberry, with drips of chocolate or syrup adding a playful and indulgent touch. The text “Sweet Berries By Sam” was styled with a mix of elegant serif fonts and handwritten script, balancing sophistication with a personal, approachable feel. The logo not only reflects the sweetness of her products but also creates a strong visual identity that stands out.
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Apparel Design
To further enhance her brand presence, I designed apparel that allowed Sam to represent her business wherever she went. This included stylish white baseball caps and t-shirts featuring the logo and playful graphics. The apparel not only served as a marketing tool but also helped create a sense of professionalism and pride in her growing business.
A Brand That Speaks to Customers
The new brand suite transformed Sam’s business, giving her a cohesive and professional identity that resonated with her customers. The vibrant and playful designs captured the essence of her sweets, making her products more appealing and recognizable. With a clear brand strategy and visually stunning materials, Sam was able to connect with her audience, grow her customer base, and take her business to the next level.
IT LOOKS AWESOME!! ! Roberto gave my business a professional look with a beautiful logo and branding that my customers love. Since the rebrand, I’ve seen more sales and feel so much more confident in my business. Highly recommend!
